Synthesis

Synthesis frequently occurs within my process, by recognizing patterns, behaviours, and identifying themes, I can uncover unique design insights and  various creative oppurtunities. My method involves hands-on experimentation, thorough research, and consideration for the holistic experience, engaging all five senses. I am dedicated to creating a design that not only is aesthetically pleasing, but also evokes emotional responses and memorable experiences. 

Validation

Validation internally holds significant importance to me as a designer, through incorporating a testing and confirming approach in my technique, it ensures that each design resonates authentically with its intended audience. By prioritising authenticity and integrity within a project, I bring a level of dedication and reliability. These elements contribute greatly to my reputation and my high quality of work. 

While this intrinsic drive motivates me, I can also recognise the significance of external validation. In such a competitive industry, focus on inner and external validation highlights my commitment to excellence and genuine connection. 

Translation

Translation of my creative language and concepts serves as a powerful tool, allowing my designs to stand out and deliver their message effectively. By leveraging my unique approach and expertise, the audience can decode a visual language, associating word with shape, colour, and texture.